Brand Name
Green Pantry
Services Offered
Website and UX/UI Design, Digital Transformation
Industry-leading pet food provider
Green Pantry are a UK brand that provides natural pet food products to improve the health and well-being of pets. Through their expertise and research, they focus on helping pets live their best life through natural nutrition.
Green Pantry are a UK brand that provides natural pet food products to improve the health and well-being of pets. Through their expertise and research, they focus on helping pets live their best life through natural nutrition.
The Brief
A straightforward purchasing process
Following a rebrand, Green Pantry tasked us with creating a new website that reflected its new premium brand ethos, whilst also making it easy for users to navigate and make purchases. Key goals for the project were to:
- Align the website with the new branding
- Showcase the expertise and trust of the brand
- Help grow online sales with an easy purchase and subscription process
- A functioning and fast-loading site that still incorporated quality design
Developing premium design and fast performance
Our development team worked closely with Green Pantry on a thorough brief and reviewed the sitemap and navigation to ensure we were creating a website that met their goals. A big part of Green Pantry is their USP of health benefits to pets, therefore, we knew we needed to showcase that throughout the site.
To demonstrate Green Pantry’s expertise and the consumers’ trust in the brand, we integrated Trustpilot reviews into the site. These reviews and USPs were all a driving force in encouraging users to convert. We then paired these features with clear options to ‘add to cart’ and ‘subscribe and save’, again both CTAs to help increase online sales and making it easier for users to be customers.
As part of the website project, we also worked with Green Pantry to add new product pages, helpful guides and a feeding calculator so users know how much food they need for their pets.
Overall, we delivered a website that gave Green Pantry users the ‘wow factor’ and demonstrated that they were buying a premium product from a brand they could trust. We also integrated their email marketing platform into the website so that users could sign up for email communications and Green Pantry could grow their memberships.
The results
- 13% increase in organic revenue
- 20% increase in engaged sessions
- 22% increase in non-branded clicks
Green Pantry: More conversion, less complexity
Green Pantry translate its premium brand ethos into a high-converting digital experience. The project focused on simplifying the user journey through intuitive navigation, optimized product pages, and value-add features like a custom feeding calculator. By integrating a seamless subscription engine and strategic email marketing capture, the new site successfully boosted both immediate sales and recurring memberships. These improvements led to a 20% increase in engaged sessions and significantly improved brand trust through visible customer reviews. Ultimately, the overhaul provided the brand with a fast, modern ecosystem capable of scaling alongside the growing demand for natural pet nutrition.
