This Week's Agency News Round-Up

December 17th 2025 - Mergers, Movers, and Campaign Creators

17 DECEMBER 2025

1. Top Stories

Prolific North released the 13th edition of their Top 50 PR Agencies for 2025. Check if your PR agency made the cut, right here.

Flatpack furniture giant Ikea has drawn up a shortlist of five agencies to handle its UK advertising account following a review of the business. McCann, VML, Adam & Eve\TBWA, VCCP, and AMV BBDO have all been called in for “chemistry meetings”; the review process is being handled in-house. Decision Marketing has the details here.

2. Account Moves & Launches

New Agency & brand partnerships

Dentsu Creative has been appointed as the social agency of record for leading plant-based and veggie food brand Cauldron Foods. Prolific North has the story.

Enjoy Digital headed over to see the Jacuzzi Group as they officially kicked off their brand new partnership with this fantastic brand. Here’s BDaily with the initial news of this brand new partnership.

3. People & Leadership

Hires, promotions and notable exits

Creative agency Saatchi & Saatchi has announced a series of new hires and promotions within its senior creative leadership team, including the promotion of its group creative director, Caroline Paris, to the new role of head of creative. Learn more about these new hires over on Marketing Beat.

Employer branding and attraction marketing agency FourthWall has appointed new hire Katie Theofanous to the role of Client Lead. Marcomm News has more.

4. Big Collaborations of The Week

Standout campaigns, launches or stunts

Moriyama, Platinum Umbraco Partners announced the launch of the brand new Everywhen website. A huge and complex project that saw over 30 household names in insurance rebrand to Everywhen. Here’s how they celebrated the launch on LinkedIn.

Dawn shared the new brand and website they delivered for MORTIMER CHILDE LTD and the work has already been recognised, including winning Best Small Umbrella Company at The Contracting Awards 2025. Congratulations Dawn.

5. Trends & Talk

Merry Christmas & Happy New Year!

As we wind down into the festive season, all that’s left to say in this edition of our Agency News Round-up is Merry Christmas and Happy New year!

Enjoy the repetition of all this year’s best festive brand ads in every break as you indulge in everything from the Throwdown Christmas Special to Eastenders, Corrie, Emmerdale and all the rest.

Consider and review all those Christmas product purchases and whether it was really worth it or if the marketing did a number on you and remember above all else, to have a well deserved recharge ready for a brand new year of all things Brands & Agencies.