Feb 24th campaign highlights

From street to screen, big ideas everywhere.

24 FEBRUARY 2026

If you’ve been scrolling through feeds this week, you might have noticed that creativity isn’t taking a day off. From cheeky fashion collabs to immersive brand experiences, UK marketers are showing that big ideas can appear anywhere in your daily life: at the station, in-store, or while you scroll your mobile social feed. Grab a coffee, lean back, and let’s dive into the campaigns and insights that caught our eye this week.

Forest Takeover at Oxford Circus

Center Parcs brought a slice of woodland adventure to the heart of London, transforming Oxford Circus Underground station with an immersive out-of-home installation that recreated forest scenes complete with hidden animals and digital storytelling elements. The takeover plays into wanderlust and the appeal of nature-first escapes at a moment when staycations and domestic travel are booming. Check it out here

Dirty Business: “Fountain of Filth” Installation

Channel 4, partnered with Glue Society & Biscuit Filmworks, promoted its hard-hitting drama Dirty Business about Britain’s sewage crisis through an art installation, a 10-metre “fountain of filth” spewing brown water on London’s South Bank. This bold visual response dramatizes the real-world impact of sewage pollution and amplifies the campaign’s social narrative. Read more here.

Watch the video

Dirty Business: “Fountain of Filth” Installation

The New York Facial

Skincare brand NIOD, with Uncommon Creative Studio, launched The New York Facial, spotlighting how urban pollution affects skin health. With bold visual work and science-led positioning, the campaign taps into environmental health concerns and the rise of evidence-based beauty solutions. More read here.

Wear It For War Child

DHL teamed with Run Deep ( part of the Mother company) and a roster of music creators to produce a limited-edition merch collection for War Child. T-shirts designed during Brits Week celebrate artists’ styles while raising funds for charity: merging culture, creativity and social impact. Give a read here

This activation is also a timely reminder that influencer marketing isn’t just about paid reach. Creator-led partnerships rooted in culture and purpose can often drive deeper, more meaningful influence than traditional formats.

For more inspiration, give a read to our top 10 influencer marketing campaigns and insights here.

ASDA’s Double Denim Fashion Campaign

ASDA tapped into nostalgia and multigenerational style with its latest Double Denim fashion campaign, fronted by two generations of the iconic LE BON’s. The playful seasonal shoot and creative emphasise confidence, authenticity and everyday style that transcends age. By featuring well-known cultural figures in a relatable fashion narrative, the campaign brings enthusiasm and personality to supermarket apparel, showing how even everyday categories can deliver on style and cultural relevance. Read it on Prolific North

Clarin's Radiance Pop-Up Roadshow

Beauty brand Clarins celebrated radiance with a pop-up roadshow across major UK cities, offering hands-on product experiences. The initiative demonstrates the continuing power of physical touchpoints in beauty retail and brand connection strategies. Take a look here.

DHL Wear it for War Child’ by Mother's Run Deep

Let's talk insights, strategies and key moments

How AI is Reshaping Search & Advertising

Google and OpenAI continue to push AI deeper into how people find and interact with brands online. Tests of AI-assisted search results and ad display patterns hint at a future where search, conversational interfaces and commerce increasingly blend, a strategic focus for digital marketers. More details here.

Social Media Demographics 2026 : Where Your Audience Really Is

The latest Sprout Social research shows that TikTok now dominates Gen Z attention, while Instagram remains strong among Millennials, and platforms like Threads and BeReal are seeing rapid growth among younger, engaged audiences. Notably, LinkedIn usage has surged among mid-career professionals, highlighting an opportunity for B2B content.

These insights give marketers a clear picture of where to invest attention, creative resources, and ad spend, helping target campaigns more effectively and plan content that resonates with the right audience segments in 2026. More details here

Northern Marketing Festival

The Northern Marketing Festival opens in Liverpool this week, bringing together the region's top agencies. The event highlights the unique creative identity of the North and how regional insight is driving national advertising growth. More details here

What This Week Tells Us

This week’s highlights reflect an interesting blend of physical creativity and digital insight, from immersive real-world activations and culture-driven partnerships to strategic signals around AI and audience behaviour. As campaigns push beyond screens and insights sharpen our understanding of changing trends, the core lesson remains the same: Creativity grounded in human context — and supported by smart data and tech drives meaningful impact.