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22 JANUARY 2026
1. Top Stories
Experiential agency Jack Morton is separating from Omnicom in a private equity-backed deal as interest heats up in experiential marketing. Ad Age covers the news right here.
2. Account Moves & Launches
New Agency & brand partnerships
Video game marketing firm 1SP Agency has acquired B2B matchmaking and event platform MeetToMatch for an undisclosed fee. Game Developer has more details.
Upp B2B, is continuing to strengthen its partnership with Marshalls PLC – a cornerstone of the UK’s construction trade sector – following a competitive creative pitch win last year. Prolific North has the details.
3. People & Leadership
Hires, promotions and notable exits
Victoria Paling, the Global Head of Institutional and Corporate Marketing, EMEA Head of retail at CMC Markets, is transitioning to the creative digital space and joining creative agency Rabid Rat. Congratulations Victoria. Here’s the full story.
The Genius Group, a marketing agency based in Altrincham has announced the appointment of several new hires as it continues a period of sustained growth and expansion. Business Manchester has more.
4. Big Collaborations of The Week
Standout campaigns, launches or stunts
A Shropshire digital marketing agency has recently launched its own data platform, powered by artificial intelligence. Called 'Member Metrics', the move by Newport-based Ascendancy follows a successful year-long beta test with clients. Here’s the Shropshire Star with more.
5. Trends & Talk
Beyond buzzwords and AI
In an unapologetic plug of our own blog, this week we’re highlighting Brands & Agencies very own thoughts and feelings after reading what agency leaders shared with our partners over at Prolific North. Taken together, these predictions don’t point to a single “silver bullet” trend. Instead, they suggest a more balanced and considered future…
Take a look at what stood out most for us in their predictions.
6. Quick Hits
Careers: Zealous Agency are on the hunt for a number of new hires.
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