November 6th Campaign highlights

Our top picks for inspiration, impact & insights

5 NOVEMBER 2025

Sleigh‑Ready Campaigns

Apple’s latest festive campaign invites the UK to design digital Christmas trees on iPad ! The winning entries will be projected onto the chimneys of Battersea Power Station this December. Hosted by Munya Chawawa, the initiative opens up the landmark’s façade to public creativity for the first time. 24 public creations will join commissioned artworks by names like Sir Stephen Fry and David Shrigley OBE.

Really love this simple, interactive idea that lets anyone join in and takes creativity from online to offline in such a joyful way. Read full story here

Sainsbury’s is back with The BFG for Christmas 2025, teaming up with a real-life colleague to stop a “Greedy Giant” from hogging everyone’s festive food. Created with New Commercial Arts, the ad runs across TV, social, cinema and online. A playful, magical reminder that big ideas can be simple, nostalgic, and full of heart. Read and feel it here

bol, the popular e‑commerce platform, launches its holiday campaign “For a Gift That Matters” with DEPT. The film brings Sinterklaas and Santa Claus together for the first time, following a young girl whose heartfelt wish unites the duo in a mix of humour and emotion. The campaign runs across TV, online, social and out‑of‑home, showing that a gift can be more than a gesture — it’s a moment of connection. Get full details here

Everyday Heroes of Creativity

thortful celebrates 10 years and has paid out £14 million in royalties to independent creators, selling over 37.8 million cards in the process. Their campaign spotlights the real-life impact of creators’ designs, from weddings to mortgages and IVF journeys, putting the spotlight on the people behind the cards.

It’s a neat reminder of how creator-led approaches are one of the hottest trends in marketing right now. Read full story here

The AI Power

Coca‑Cola has given its classic “Holidays Are Coming” ad a 2025 update with AI‑generated versions, including one for the US market. The campaign blends human creativity with AI execution to speed up production and cut costs, while keeping storytelling intact. It’s a big example of how major brands are experimenting with AI at scale in festive campaigns. Learn more here

Insight-led

Primark is shifting gears to reclaim its place as the “original value disruptor,” admitting recent campaigns leaned too heavily into fashion and not enough into price and product value. The brand’s click‑and‑collect basket size came in around 25% higher than the UK average, and time spent on its site rose by 24% after digital investment. Moving forward, Primark plans to double down on its value proposition, strengthen its product offer and lean into marketing that reminds customers what it stands for.

It’s a great reminder that marketing’s power isn’t just in the creative, but in the smart mix of true value, consumer behavior and measurement. Read more here

Transport for London's (TfL) new “Take Another Look, Not a Life” campaign asks drivers to pause and spot cyclists and motorcyclists before it’s too late. The piece, crafted with VCCP and Wavemaker UK, uses data such as riders being 39× more likely than car drivers to be killed or seriously injured per journey. It brings in real‑life testing, OOH placements that shift as drivers pass, and films that turn everyday photos into collision scenes, reminding us how one more look can help. More details here.

Let’s talk campaign strategy, trend and key moments

Ever feel like agency pitches are stuck in the past?
Turns out, you’re not alone. According to the recent The Future of the Pitch report, the traditional process is increasingly seen as out of step with what brands and agencies actually need.

Most leaders agree it often prioritises speed and cost over genuine collaboration, and a majority would choose a different approach if starting fresh. Notably, 68% of brand CMOs and 84% of agency CEOs feel the current process is “no longer fit for purpose.”
Check out the key findings here

From routine to remarkable with Tech
THG Studios is pushing the boundaries of sports marketing with SMASH, a hi‑tech immersive padel court in Manchester powered by Google Cloud. The space combines real-time data, branded content zones, and creator-friendly activations — showing how everyday sport can become a stage for interactive, tech-driven campaigns. A clever example of using technology to turn physical experiences into dynamic marketing playgrounds.
Find out more on Prolific North page

Let’s talk campaign strategy, trend and key moments

Share Your Finds!

Seen a marketing campaign that caught your eye? Whether it’s a clever promotion, a bold activation, or just something that made you stop and think, we want to hear about it!

Send your newsworthy picks, insight or content to [email protected] or using the link below ⬇️