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Submit Your ContentOct 23rd Campaign highlights
Our top picks for inspiration, impact & insights
22 OCTOBER 2025
Campaign Spotlights
Global Brands
Samsung UK has rolled out a new campaign showing how its AI quietly supports everyday life — from rushed mornings to slow evenings. It’s an emotive take on AI as a calming daily helper, not just a smart feature.
More about the campaign here
Insight-Led
The Ordinary turns the classic periodic table into a playful critique of beauty marketing jargon. The campaign swaps chemical elements for buzzwords like “magic” and “medical grade,” shining a light on misleading skincare claims and encouraging consumers to look beyond the hype. Read details here
Out-of-home/Interactive
Interactive Investor’s “Penny Drop” campaign turns investing into a visual moment — giant pennies crash into everyday scenes, showing the value of a flat monthly fee. TV, digital, and print bring the brand’s logical, thoughtful approach to life. More details here
The video power
EE’s Hidden Treasure campaign shows how its 5G+ network powers the iPhone 17 Pro, letting users capture, research, and pay on the go, all in real-time. A vibrant, market-set film brings spontaneous moments to life, highlighting the brand’s seamless connectivity. Read the story here
B2B campaign to watch
Travelport enabled Jamie McDonald to visit all Seven Wonders in under seven days using Travelport+. The campaign, supported by partners like Emirates and Hilton, reached 2.76B people worldwide and drove 5.7M YouTube views across LinkedIn, BuzzFeed, and HuffPost. Read the story here
Let’s talk campaign strategy and creativity
Trends and Tips
Making Creativity works harder
McCann’s latest “Effectiveness Well Told” series shines a light on what truly makes campaigns work: the right blend of creativity, strategy, and accountability. Using their ‘Four Os’ of marketing effectiveness, they show how clear objectives and brave ideas can move people and business alike. A timely reminder that effectiveness isn’t a tactic, it’s a mindset every creative team should embrace. Read full article here
Rethinking Gen-Z marketing
CMOs share what brands get wrong about Gen Z, arguing at Advertising Week that their supposed ad aversion and lack of loyalty are largely myths.
Read full details here.
Share Your Finds!
Seen a marketing campaign that caught your eye? Whether it’s a clever promotion, a bold activation, or just something that made you stop and think, we want to hear about it!
Share your favourite campaigns: from your own work or anything you’ve come across and let us know what makes them stand out.
Send your newsworthy picks, insight or content to [email protected] or using the link below ⬇️
Latest News & Insights
22 October 2025
Explore how Brand–Agency relationship is evolving
The brand–agency relationship is evolving fast. Our upcoming Brand x Agency Relationship Index will reveal where trust thrives, where gaps exist, and how AI is reshaping collaboration. Get ready to see the real picture behind the partnerships driving the industry.
22 October 2025
October 23rd Campaign highlights
This week Campaign spotlight - Samsung UK shows AI as a calming helper, The Ordinary critiques beauty marketing, EE highlights 5G+ in action, Interactive Investor makes investing visual, and McCann shares insights on making creativity truly effective.
21 October 2025
Skepticism remains as agencies explore AI’s real-world value
From experimentation to ROI, agencies weigh the opportunities and limits of AI in practice