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11 NOVEMBER 2025
Website and UX/UI Design
Experiential and Events
Design and Branding
Social Media
It’s Thursday 6th November, and we’re at Prolific North Live, this time hosted at UA92 in Manchester. Always a highlight in the agency calendar, it’s a must attend event for anyone interested in the latest marketing trends, tech and creativity. And this year, it delivered.
With two stages: “Trendsetters” and “Strategy Spotlight”, we knew we were in for an afternoon of educational and entertaining talks from brands and agencies across the UK.
Distilling it all down into the best bits is no easy task, but someone must do it. So here are our top three brand and agency partnerships as seen on stage at Prolific North Live 2025.
One: the 2026 speed-to-market playbook: SharkNinja’s strategy for high-paced, high-converting launches.
The topic: Ged and Andy shared how their teams are managing tight budgets and even tighter timescales using Figma & Storybook to create landing pages and micro-sites that keep up with SharkNinja’s ambitious launch calendar. The session showcased just a glimpse of their lean design system is capable of: accelerating time to market without compromising quality.
The talent: Ged Hirst, Director of UX and CRO at SharkNinja and Andy Beckwith, Creative Director at TALL
The takeaway: In a market where speed is of the essence, channel-optimised content, reusable building blocks, and keeping a close eye on consumer trends can build trust and drive purchases without compromising quality.
Two: Madferit: Berghaus x Liam Gallagher – turning cultural moments into competitive advantage
The topic: Emily and Jenny chatted through how Berghaus leveraged Liam Gallagher’s genuine love for the brand to reconnect with its cultural heritage and cement its status as an iconic British label. While the strategy was solid; relaunching archive jackets, using authentic storytelling to really resonate, and of course, leveraging the global anticipation of the Oasis reunion by strategically launching in late 2024, Emily did acknowledge they had a little luck on their side too.
Berghaus and their agency, Essencemediacom adopted a challenger brand mentality to overcome the monopoly of a certain three striped sports brand as the main tour sponsor, dominating the cultural moments and spaces surrounding the gigs and concerts taking place throughout the summer. From bus stops to lampposts, trams to street murals and posters, Berghaus was there every step of the way.
The talent: Emily Lewis, Senior Comms Planning Manager at Pentland and Jenny O’Sullivan, Digital Client Partner at EssenceMediacom
The takeaway: You know you made your cultural moment when people are stealing your lamp-post ad creative from the streets and selling out £400 jackets in less than 72 hours! Berghaus reconnected with nostalgic fans and newly connected with the next generation of consumers and secured their rightful place as an iconic, British brand.
Three: nothing beats your idea of voice going viral: The Jet2 summer story
The topic: Last but certainly not least, is our brand and agency collaboration between Jet2 and Supersonic. And while Jet2 weren’t in the room, believe me when I say they had the best possible representation on stage: Zoey Lister (if you know you know and if you don’t watch the video below).
This session was a masterclass in what can sometimes be a dirty word in the fast paced and creative world of agencies and that word is consistency. Don and Zoe told the story of how eight years of consistency and creativity built up to create the cultural moments that catapulted Jet2’s campaign into a viral success on socials over the summer of 2025. Literally millions of people across the world have seen and heard the campaign and even Americans now understand what Brits mean when we say “holiday”.
The talent: Don McGrath, Executive Creative Director & Co-Founder at Supersonic and Zoe Lister, Voiceover Artist for Jet2
The takeaway: When you’re getting bored of an idea, everyone else is probably just getting interested in it. Stay consistent.
And finally, a bonus highlight!
Okay this one isn’t a brand and agency collaboration, but it is proof that sometimes showing up is better than logging in and that was the Mexican wave moment initiated by Chris Burgess, CEO of CTI Digital during his session on “be the 5%: turning AI into ROI.”