Brand Name
Fresh Start Waste Services
Services Offered
Search and Performance
Fresh Start Waste Services is a business waste management service provider with the environment at the core of their work.
Fresh Start Waste Services' account was in disarray. Conversions were not properly set up, and the overall structure of their PPC account was disorganised and inefficient. This made it almost impossible to track the effectiveness of their existing PPC campaigns.
As for their website, we conducted a thorough analysis of landing pages across the Fresh Start site and found that they were not optimised for PPC campaigns - they were sending money down the drain.
We worked closely with Fresh Start Waste to rectify this and redesign the landing pages, making them more user-friendly and focused on driving conversions. Finally, we uncovered issues with their submission form, so collaborated with them to improve its usability and effectiveness.
Through our strategic optimisations and ongoing management, we achieved a 13% decrease in Fresh Start Waste Services’ cost per acquisition, and a 35% increase in their conversion rate. Our work also resulted in sustained growth for Fresh Start Waste Services throughout the year. They saw a consistent month-on-month increase in conversions when compared to the previous period. They also saw a 13% decrease in cost per acquisition.
Dark Horse Boosts Conversions by 35% for Fresh Start Waste Services
Dark Horse helped Fresh Start Waste Services transform their PPC campaigns and website performance. Fresh Start Waste, a business waste management provider, was struggling with a disorganised account and landing pages that weren’t optimised for conversions. Dark Horse restructured their campaigns, redesigned landing pages, and improved submission forms for better usability and results. These strategic optimisations led to a 35% increase in conversion rates and a 13% reduction in cost per acquisition. Ongoing management also drove sustained month-on-month growth, delivering long-term success for Fresh Start Waste Services.
