Brand Name
Element Games
Services Offered
Search and Performance
Element Games is a wargaming and miniatures ecommerce site. As an online store, they rely heavily on PPC for monthly sales. PPC is used by Element Games to get ahead of its competition, specifically during product launches for a quick turnaround on results.
Dark Horse has worked with Element Games for a number of years and they were previously achieving a 10x ROAS. But due to lower margins, Element Games needed to increase this to a minimum of 12x ROAS.
Dark Horse needed to level up its strategy again to meet the client's needs. Also, in the first half of 2023, Element Games were uneasy about the move across to GA4 tracking, but Dark Horse helped them make the switch and gain the benefits of stronger tracking as a result.
PPC for Element Games has been a game changer across the years. The campaigns contribute to a third of its monthly site revenue and enables Element Games to get ahead of their competition, especially for new product launches.
Dark Horse has been continually improving Element Games' performance since they first came on board, meaning they never turned back to their previous agency.
With Dark Horse, Element Games achieved a 44% increase in PPC revenue and a 63% uplift in ROAS year-on-year after strategic optimisation and a smooth migration to GA4. The campaigns now consistently deliver over 12x ROAS and drive a third of total monthly revenue — keeping them ahead during major product launches.
