Brand Name
New Care
Services Offered
Content, Digital, Search and Performance, SEO
New Care is centred around expertly designed, high specification care homes. New Care wanted to increase conversions and search reach near to where its care homes were based.
First, the Technical SEO team completed an audit of the website and delivered the tasks outlined. This improved the crawlability and indexability of the website as well as ensuring the website followed best practices in terms of structure and page speed.
Then the content strategy kicked in. From here, the team provided unique content for each of the individual care homes' landing pages. Advice and service pages were also revamped to ensure the user had all the information they needed and Google crawlers also knew what the page was about.
The Content team then continued to add informational resources to the blog section of the website which helped to further improve long tail keyword rankings and overall keyword reach for the domain.
Then, we tasked our Digital PR (DPR) outreach team to focus on gaining further website authority, complementing the work of Content
As a result, the organic new user sessions and conversion rates both increased by 24% and 3.65% respectively. New Care could see tangible revenue from these efforts. The keywords also grew by 85% through well written, optimised content and the domain rating increased from 18 to 28. These factors led to an improved ranking on Google
Following a full technical SEO overhaul, Dark Horse delivered tailored location-level content, refreshed service pages and authoritative Digital PR for New Care. The result: +24% organic users, +3.65% conversion uplift, 85% keyword growth and a domain rating jump from 18 to 28, turning visibility into revenue.
