Brand Name
New Balance
Working with Ear To The Ground, we created a premium 360 CGI animation to showcase New Balance’s limited edition, Raheem Sterling Furons. The focus of the animation was on the detail and quality of the boot with the central announcement focusing on Raheem becoming a New Balance athlete. The launch of the campaign coincided with the final game in the 2020/21 premier league season, with Manchester City and Raheem, lifting the title.
