Brand Name
Prema Energy
Services Offered
Website and UX/UI Design, Brand Strategy, Paid Search, Digital
Powering the sales pipeline for a sustainable fuels leader by acting as their embedded fractional marketing department.
Prema Energy is at the forefront of the energy transition, producing innovative, second-generation sustainable fuels from waste materials. As a leader in a highly specialised industry, their world-class product was helping businesses to decarbonise, but their market presence didn't reflect this ambition. Our challenge was to build a marketing function from scratch that was capable of telling Prema’s story & creating a predictable engine for growth.
WHAT WE DID
A seamlessly executed
end-to-end strategy
By providing Fractional CMO leadership, we ensured that high-level strategy was perfectly translated into tactical execution. From the website build & asset creation, to the lead generation & paid media efforts, every element worked together as a single, cohesive engine to drive measurable results.
Laying the strategic foundations
Our engagement began with a deep dive into Prema Energy's market, competitors & target audience. Led by our Fractional CMO Team, we developed a comprehensive marketing strategy & a full rebrand that resonated with their ideal customer profile.
This foundational work condensed several of Prema’s satellite brands & ensured that every subsequent activity was aligned with their core business objectives, positioning them for scalable & sustainable growth.
Building the digital ecosystem
With our strategy in place, we executed a complete overhaul of Prema’s digital presence. This included the design & development of a new, high-performance website optimised for lead generation. We created a full suite of compelling sales & marketing assets & launched a multi-channel paid media campaign designed to build brand awareness & capture high-intent leads.
Driving daily growth & empowering sales
Our role evolved into providing dedicated, day-to-day support for the Prema Energy team. We focused on driving a consistent flow of qualified leads through ongoing campaign management & HubSpot CRM administration. To empower the wider sales team, we developed innovative solutions, including an automated pricing outreach system that streamlined their workflow & helped convert leads into new business more efficiently.
Prema Energy x The PMC: A seamlessly executed end-to-end strategy
Faced with the challenge of a fragmented market presence, Prema Energy underwent a total strategic transformation to align its brand with its leadership in sustainable fuels. The process began by consolidating satellite brands and establishing a robust new identity through a comprehensive rebrand. A high-performance digital ecosystem followed, featuring a lead-optimized website and targeted paid media campaigns to capture industry demand. Behind the scenes, the integration of HubSpot CRM and automated pricing outreach empowered the sales team to convert leads more efficiently. This end-to-end approach moved Prema from a traditional operational model to a sophisticated, marketing-led growth engine. Ultimately, the transition bridged the gap between world-class sustainable products and a modern, commercial-ready digital strategy.
