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10 DECEMBER 2025
1. Top Stories
Vimto, the much-loved and iconic British soft drink, has appointed McCann as its new lead creative agency. McCann in Bristol and Manchester secured the win following an open call for agency interest that narrowed down to four finalists. Here’s Marcomm News with the story.
2. Account Moves & Launches
New Agency & brand partnerships
IBM has put its media account into review. WPP Media, the incumbent, is not defending the business. This marks one of the biggest technology-sector pitches to enter the market this year! Exchange 4 Media has the details.
A new creative agency has launched in Bourne, founded by three familiar faces from the region’s branding sector. Nous Creative has been set up by Louise Rogers, Karis Steinborn-Busse and Mel McCall. The Business Desk has more.
3. People & Leadership
Hires, promotions and notable exits
Yorkshire creative comms agency Pace has marked its 10th anniversary with the appointment of Sarah Over to lead its burgeoning London presence and support the continued growth of its national and international client base. Head over to Prolific North to find out more.
Manchester independent full-service agency Vega Comms has announced a trio of new starters as it completes its third full year of trading with doubled billings year-on-year, recording an annual turnover of £5m for the financial year. Read more about the new appointments here.
4. Big Collaborations of The Week
Standout campaigns, launches or stunts
3 Heads Agency announced on LinkedIn that their new ad is out. Take a look at what this video production and social media agency can do right here.
5. Trends & Talk
The AI credibility crunch is here.
Agency land is quietly entering an AI credibility crisis. New AI specialists are popping up everywhere, traditional agencies are slapping “AI” onto existing services and brands are starting to notice the gap between real capabilities and “AI-washing”.
As briefs get tighter, deadlines get shorter and expectations rise, brands are asking harder questions. They want to know who’s building AI-driven processes and who's just talking about them.
2026 will be the year this credibility crunch bites. Authentic, demonstrable AI expertise will win pitches while shiny slide decks won’t. Agencies will need AI style and substance if they’re going to be successful.
The battle between the AI specialists and the AI pretenders is here, and brands are already voting with their budgets.
6. Quick Hits
Missed your agency’s news?
Gutted…
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