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12 NOVEMBER 2025
1. Top Stories
Campaign Live reports that M&C Saatchi UK have entered the UK New Business Ranking tables this week among others.
2. Account Moves & Launches
New Agency & brand partnerships
Pink Gorilla Hairy Lemon (PGHL) has added Leeds United Football Club, Manchester-based Federal Café and national grocery retailer Asda to their client list. Prolific North has the story.
Nottingham creative agency m360 is celebrating a hat-trick of new clients win including Leicester packaging firm Colton Packaging, Nottingham social enterprise Think for the Future, and Nottinghamshire retro games and collectibles retailer Kirkby Sales & Exchange. Insider Media has more.
3. People & Leadership
Hires, promotions and notable exits
Show & Tell welcomed Catherine Patterson to the agency as their brand new Senior Project Manager. Congratulations to Cat! Here’s how they shared the good news on Instagram.
Nathan Crawford has joined Lucky Generals as Executive Design Director bringing with him a wealth of experience including ten years at Saatchi & Saatchi UK. Congratulations Nathan! Here’s Design Week with more on what we can expect from Nathan in his new role.
4. Big Collaborations of The Week
Standout campaigns, launches or stunts
This week VML announced the launch of the 2025 Coca-Cola Christmas campaign “Refresh Your Holidays”. Check out the details here.
5. Trends & Talk
In The Age of AI, There’s Strength in Partnerships!
AI adoption is marching on but as I learned at Prolific North Live 2025, it’s not all about speed and scale. AI’s creating space for specialism and in that space better interagency collaboration will be key to delivering for brands.
To deliver quality work for brands at speed and scale, agencies need to do a whole lot of work, invest in deep learning and specialisation, not just clever tools. That means two big shifts.
Value over time. Agencies must rethink pricing for an AI world where efficiency is expected. WPP and R/GA are already leading that change, moving from purely time-based billing to value-based models that reward impact.
Partnership over competition. The future belongs to those who collaborate; building networks of specialist partners rather than trying to do it all alone.
In the AI era, the strongest agencies won’t always be the biggest, they’ll be the best connected.In
6. Quick Hits
Missed your agency’s news?
Gutted…
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