This Week's Agency News Round-Up

November 26th 2025 - Mergers, Movers, and Campaign Creators

26 NOVEMBER 2025

1. Top Stories

Did you know, analysis from Agency by Agency of over 25,500 UK marketing, advertising, creative and media agencies reveals that overall the UK agency economy expanded by 7.3%? Learn more about this and other statistics from the 2025 Growth Report right here.

London creative agency The Elephant Room has joined forces with the global independent micro-network, DO.Agency. Little Black Book online has the exclusive story, right here.

2. Account Moves & Launches

New Agency & brand partnerships

GOOD Agency was named as lead integrated creative agency for The Children's Society's most ambitious appeal to date – a multi-year, brand-plus-response programme landing in 2026 to tackle the collective crisis teenagers face in the UK. Here’s a reminder of how they broke the news on LinkedIn.

DNCO Wayfinding has been appointed to deliver the wayfinding strategy and design for the major reimagining of Tate Liverpool. Check out their LinkedIn announcement right here.

3. People & Leadership

Hires, promotions and notable exits

One Day Agency is targeting French expansion in 2026 as it rounds off 2025 by celebrating its six-year anniversary.Recruitment and infrastructure planning for France are already underway, with bilingual talent and senior planners preparing the foundations for the 2026 launch. Here’s Prolific North with the details.

Sheffield-based creative marketing agency, Objective, has established a sister company to support B2B clients in North America. The Business Desk tells us more.

4. Big Collaborations of The Week

Standout campaigns, launches or stunts

From pitch to posting, VML announced the launch and success of their work with Audi F1 Project, promising even more to come over the 2026 season. Here’s more details direct from their LinkedIn post.

PRG Marketing Communications, based in Eastbourne, has teamed up with Wilmington's acclaimed Long Man Brewery to launch a limited-edition can of Long Man Pale Ale in honour of the agency’s 45th anniversary. The Argus reports the story here.

5. Trends & Talk

Consumers are getting “creeped out” in the age of hyper-personalisation!

The stats don’t lie: in 2025, more than half of UK consumers (57%) stated personalised adverts make them feel “creeped out”. However, back in 2024, Optimizely reported a growing share of shoppers who felt the marketing they receive simply doesn’t match their life, with 50% calling retailer content “irrelevant”.

In other words, in 2024, marketing efforts weren’t personal, relevant and tailored enough. Today, hyper-personalisation has gone beyond the sweet spot. What once felt clever, personal and special, now feels intrusive.

So where does that leave brands and their agencies this Christmas and beyond?

Perhaps the hardest brief to nail this season isn’t about how to get more personal, but how to get more contextual.The people brands are chasing aren’t just more targeted than ever before, they’re more suspicious. Automated, AI driven targeting isn’t the move; meaningful relevance and correct context is.

The takeaway: in 2025, smart personalisation isn’t enough. Creativity, context and human insight will define the campaigns that truly connect.