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October 29th 2025 - Mergers, Movers, and Campaign Creators
28 OCTOBER 2025
1. Top Stories
Congratulations to HUB, Tangerine, Lothian, Enjoy Digital, and other winners at the Prolific North Marketing Awards 2025! See the full winners list here.
2. Account Moves & Launches
New Agency & brand partnerships
Pawsitive news for integrated communications agency Refresh as they’re appointed by Dog & Bond to lead their PR and media relations activity. Hear the news direct from Refresh themselves on LinkedIn.
Scottish whisky liqueur brand, Drambuie, has named That Lot as its new Social Agency of Record. Read the story from our friends over at Prolific North.
3. People & Leadership
Hires, promotions and notable exits
Nottingham-based marketing agency collective The Boda Group has appointed new head of marketing Alex Smith to support its growth. Find out what Alex will be leading in his new role.
4. Big Collaborations of The Week
Standout campaigns, launches or stunts
Gloucestershire-based marketing and PR agency, Apt Marketing and PR, donated the ‘extra hour’ gained when the clocks went back on Sunday 26th October to charities, not-for-profits, and B Corp businesses across the UK. Find out more about this philanthropic initiative right here.
5. Trends & Talk
Viral is one thing, valuable is another
My scroll stopping moment on LinkedIn this week came courtesy of content marketing agency CopyHouse, technology marketing specialists for innovative B2C and B2B brands.
In a world where “going viral” often seems like the gold standard for content marketing cut through, it’s important to remember the value more specific, targeted and niche campaigns can deliver and the power loyal customers and brand advocates can bring.
Interested? Here’s CopyHouse with more on micro-communities and why responding to their needs is vital for value.
6. Quick Hits
Opportunity: Prolific North opens up applications for their 2026 partner cohort.
Expansion: Burne & Royce, a full-service agency, has opened new offices in Bolton and Blackburn.
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