October 30th Campaign highlights

Our top picks for inspiration, impact & insights

29 OCTOBER 2025

Boo-tiful Campaigns

IKEA just nailed Halloween in the most relatable way, with their “Halloween Essentials” campaign by INGO and EssenceMediacom. No fake blood, no jump scares. Instead, they spotlight cushions, throws, and blankets as the go-to “shield” when you’re hiding on the couch during a scary movie. I laughed because… yep, that’s me. A lovely reminder that the best creative ideas come from real life moments we all share.
Read details here

Fanta levelled up Halloween with its “They Wanta Fanta” campaign, a global mash-up of horror icons and fizzy fun. Teaming up with Universal Pictures and Blumhouse, the brand featured Chucky, Freddy Fazbear, The Grabber and Michael Myers on limited-edition cans, plus a QR-powered Haunted Factory game and social activations. A smart, playful move to make Fanta the drink of Halloween. Read details here

Columbia went darkly comic this Halloween with its “Death Wishes” campaign by adam&eveDDB London, starring the Grim Reaper as influencer @Reaper_1938. Promoting a jacket “so tough it could outlive you,” the stunt mixed coffin-style packaging and social buzz for a perfectly spooky twist. Read details here

Creative from the ordinary

British Airways just dropped a beautifully subtle campaign called “Reflections,” created with Uncommon Creative Studio and MG OMD. Instead of flashing their logo everywhere, they’ve hidden it in the window reflections of real in-flight shots. Captured by photographers across continents, it’s all about emotion, light, and discovery. it is a nice reminder that sometimes the quietest ideas make the biggest impact.
Read the article here

South Western Railway and St Luke’s just dropped their new “Dodge the fare, pay the price” campaign. Instead of the usual warning posters, they’ve turned the classic train departure board into a clever visual — replacing station names with destinations like Regret, Disgrace and Shame to show what happens when you skip paying your ticket. A neat way to turn a routine visual into a message that actually makes people pause. Check out the campaign here

Insight-led

Dove has launched a new global campaign called #ChangeTheCompliment, to flip the script on how we talk to girls. Instead of only saying “you’re beautiful”, the campaign urges us to say things like “you’re strong, you’re creative, you’re kind.” Research backs it up: girls as young as three already start valuing appearance more than boys, and by teenage years over 60% feel pressured to look a certain way.

It’s a reminder that the words we use matter, and a well-placed shift in tone can make a campaign feel relevant, not just “on message”. More details here

The Video Power

EA Sports FC dropped its “The Club Is Yours” campaign with Uncommon Creative Studio #ChangeTheCompliment, The hero film features big-name stars like Jude Bellingham and bursts with fan-fuelled chaos - think polar bears charging the pitch, lightning strikes on goals. But it’s not just about big visuals: the campaign spans 50+ short-form films across social, built around community creativity through the FC Feedback Hub, positioning the game as shaped by fans, not just marketed to them. Read details here.

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Trends, Tips, Key moments

Media’s New Role: From Placement to Purpose
A new WFA x MediaSense report shows media teams evolving from ad buyers to strategic growth partners. Forward-thinking brands are building stronger talent, closer creative-data collaboration, and more agile operating models. Media isn’t just about placements anymore — it’s now a core driver of brand strategy and impact. Read full article here

Northern Lights - Celebrating Marketing’s Brightest
The Prolific North Marketing Awards 2025 celebrated the agencies, brands and individuals driving standout creative and digital marketing across the North of England — from full-service agencies to B2B campaigns and social-purpose work.

Winners ranged from major names like HUB and Smoking Gun, to rising stars and special-purpose campaigns, showing how diverse and dynamic the Northern marketing scene is ( full details here)

Let’s talk campaign strategy and creativity

Share Your Finds!

Seen a marketing campaign that caught your eye? Whether it’s a clever promotion, a bold activation, or just something that made you stop and think, we want to hear about it!

Send your newsworthy picks, insight or content to [email protected] or using the link below ⬇️