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6 NOVEMBER 2025
Creative and Advertising
Search and Performance
Digital Transformation
Content
Video and Production
Marketing isn’t about shouting into the void. It’s about creating experiences that people notice, care about, and remember. Three of our PREMIUM agencies, HUB, Tall, and Dark Horse recently pulled off campaigns that did just that. Each tackled a very different sector, but all showed the same principle: understand your audience, tailor your strategy, and create experiences that leave a mark.
Here’s what they did, why it worked, and the lessons every marketer can take away.
Toothless Puppetronic takes flight
HUB helped RealFX bring the Toothless Puppetronic to global audiences, but this wasn’t your typical toy launch. They turned the character into an interactive experience that kids and parents could engage with online and offline. By building a narrative around “training your dragon,” the campaign made the toy part of a story, not just something to buy.
HUB also tailored the rollout for different markets, keeping the story consistent while adapting to local audiences. The result? Toothless became a global sensation, generating widespread buzz and high engagement across channels.
Marketer takeaway: Don’t just market a product. Create experiences and narratives your audience can interact with — the kind they’ll remember and share.
Check out the campaign HERE.
Vanquis gets audience-first
In a sector often seen as bland and regulated, Tall helped Vanquis transform its digital brand experience with an audience-first approach. The team focused on understanding underserved credit card customers, then redesigned every touchpoint to make the brand clear, relatable, and trustworthy.
From website UX to messaging tone, the repositioning turned insight into action, giving Vanquis a bold but human voice. Engagement rose across channels, and brand recall strengthened, proving that knowing your audience and building the experience around them works.
Marketer takeaway: Understand your audience deeply, and let that insight guide both messaging and experience. When your audience feels seen, trust and engagement follow.
Check out their campaign HERE
New Care’s local content that converts
Dark Horse took a hyper-local approach for New Care, creating content tailored to each care home location. Families searching for trustworthy care solutions found relevant, reassuring content that spoke directly to their needs. Combined with SEO optimization and conversion-focused design, the campaign drove real results: organic users increased by 24%, conversions rose 3.65%, and domain authority jumped from 18 to 28.
Marketer takeaway: Tailored content that reflects your audience’s world builds trust and drives results. Relevance plus accessibility equals impact.
Check out their campaign HERE.
One Thing That’s Always True in Marketing
For me, what these campaigns highlight is that outstanding marketing comes from truly understanding the brand and the audience. It’s about knowing the values, goals, and the feeling a product or service should convey, then turning that into experiences people can feel and remember.
It’s also about blending data and creativity, testing ideas, and even stepping into the shoes of the consumer. The best work often comes from being an extension of the brand: listening, collaborating, and daring to bring ideas to life that the audience will actually engage with.
In an ocean full of marketing noise, memorable campaigns are born from empathy, insight, and bold creativity – combined in a way that makes the audience pause, connect, and care.