Brand Name
Anthony Gold
Services Offered
Website and UX/UI Design, Brand Strategy, SEO, Digital
Delivering an enterprise website that serves as the cornerstone of a pioneering digital strategy.
Anthony Gold is one of London’s leading law firms, renowned for its multi-faceted legal work & expertise. They required a new digital platform to reflect their prestigious status, enhance their authority in key practice areas & provide a seamless user experience for their clients, many of whom face difficult circumstances.
A digital platform built for authority & trust
We focused on creating a best-in-class digital experience for Anthony Gold, conducting a complete website redevelopment and producing a sophisticated SEO strategy led by our Fractional CMO Team. The new platform was structured to consolidate content into a high-ranking hub & spoke model to showcase Anthony Gold’s expertise, improve client journey, & establish a powerful, scalable foundation for all future lead generation & content marketing activities.
Strategy rooted in user experience
We began with a comprehensive discovery phase, conducting a series of workshops & interviews with stakeholders across Anthony Gold’s 11 departments in order to best understand their unique needs and client profiles. Our strategy was built on extensive user experience research, ensuring the new website was not only visually impressive but also highly intuitive & accessible. We mapped out clear user journeys to efficiently guide potential clients to the right legal information & experts.
Technical excellence & Strong SEO foundations
The website was developed with a focus on technical SEO, performance & security. We built a robust & scalable platform that gave the Anthony Gold team full control over their content. A meticulous SEO migration plan was executed to protect & enhance their existing search engine rankings. From day one, the new site was structured to dominate search results for Anthony Gold’s core practice areas, turning organic search into a primary channel for new client acquisition.
"The PMC are very good at managing big projects. I've been working with Carl for over a year now & can say that he's very understanding of medium to large firms' ever-changing needs. They are very accommodating in working with the internal teams too."
A partnership for continued growth
The website launch was just the beginning of our partnership. Through our Fractional CMO service, we continue to provide ongoing strategic & search optimisation guidance to the Anthony Gold team. This includes overseeing content strategy, managing technical SEO & implementing the latest AEO solutions.
By acting as an integrated part of their team, we ensure their digital presence continues to evolve & deliver a consistent, measurable return on investment.
Delivering an enterprise website that serves as the cornerstone of a pioneering digital strategy
Anthony Gold partnered with The PMC to deliver an enterprise-level website as the cornerstone of a pioneering digital strategy. Following deep-dive discovery workshops across 11 departments, a sophisticated platform was developed based on extensive user research to ensure an intuitive journey for clients in difficult circumstances. The project involved a complex technical SEO overhaul and strategic content migration designed to dominate search results in core practice areas. This evolved into an ongoing Fractional CMO partnership, focusing on content strategy and the implementation of modern AEO (Answer Engine Optimisation) solutions. The result is a seamless digital experience that reinforces the firm’s prestige while delivering a measurable return on investment.
