Brand Name
Litmus Sustainability
Services Offered
Paid Search, Brand Strategy, SEO, Digital Transformation, Digital
Creating a scalable lead generation engine to establish Litmus as the partner for authentic sustainability initiatives.
In a world of complex regulations & vague promises, Litmus Sustainability acts as a clarifying force by turning environmental & social responsibilities into tangible opportunities for growth & reputational gain. Litmus required a marketing partner to support their outbound lead generation efforts and generate new business.
WHAT WE DID
Turning purpose into profit
Our partnership with Litmus focused on advancing their existing digital marketing ecosystem. We developed a comprehensive strategy that integrated a new brand identity, a lead-generation-focused website & targeted paid media campaigns. The goal was to create a cohesive system where every component worked to attract, educate & convert their ideal target clients.
A lean brand evolution
We further supported Litmus by creating a comprehensive web style guide. Implementing these updated brand standards across the site provided a highly cost-effective way to advance their digital presence & user experience, delivering a significant brand uplift without the need for a large-scale website investment.
A paid media strategy that made competitors green with envy
began with a thorough review of Litmus’s paid media campaigns, which revealed a host of opportunities outside their wide casting keyword strategy. We identified a significant opportunity to pivot, creating a strategic balance between high-volume search terms & high-intent keywords. To support this, we helped refined the service specific value proposition, crafting a compelling message that captures top-of-funnel interest while still converting users ready to buy.
With this new strategy in place, we launched our refocused paid campaigns to drive high-quality leads into a central HubSpot ecosystem. To support the full customer journey, we supplemented our strategy with a sophisticated lead nurture flow utilising email & content. This engine was designed to engage top & mid-funnel prospects with educational material, while also giving bottom-of-funnel prospects a clear & direct path to action.
"Massive thanks to everyone at The PMC. They delivered exactly as promised, helping us achieve 36% more leads while improving overall quality. The team has enabled our sustainability consultancy to win work from larger, internationally recognised competitors in the market."
Litmus x The PMC: Simplifying sustainability to build businesses everyone wants to work with
Litmus Sustainability required a marketing partner to transform their environmental and social expertise into a predictable engine for new business. The PMC developed a comprehensive strategy that integrated a refined brand identity with a lead-focused digital ecosystem and targeted paid media. By balancing high-volume search with high-intent targeting and automated email nurture flows, the project delivered a 36% uplift in lead volume while significantly improving quality. This lean brand evolution provided a high-impact digital uplift, allowing the consultancy to project the commercial authority needed to outcompete global rivals. Ultimately, the partnership established a cohesive system that attracts, educates, and converts ideal clients at scale.
