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Today, holistic growth means just that - growth as a whole. It is not just about driving bottom-line metrics like conversions or revenue. It’s about increasing market share, improving brand equity, enhancing sentiment, and, crucially, understanding how all those metrics interrelate.

We asked marketers to name their ultimate superpower at a recent northern event. Meant as a fun icebreaker—but the answers? Ranged from hilarious to heartbreakingly real.....

This year, for the very first time, Brand & Agencies will at the Northern Marketing Festival, live and in person at both the Leeds and Manchester events. Here's what you can expect...