Inspire and Get Inspired

12 FEBRUARY 2026

West Midlands Safari Park Rebrand

West Midlands Safari Park (WMSP) is an award-winning visitor attraction, located in the heart of England. It’s home to a variety of all-weather attractions, including four miles of drive-through safari, the largest animatronic dinosaur exhibit in the UK and a theme park. The Park has seen a huge amount of change over the 50 years it has been open and felt that it was the right time to overhaul their brand to reflect the modern-day West Midland Safari Park. As part of this overhaul WMSP even wanted to consider a name change too! The project included the research, concepts, brand guidelines and application.

28 JANUARY 2026

YMCA England & Wales Website

YMCA England & Wales was looking for a brand-new website to hero their vibrant brand but also has a seamless UX. YMCA currently serves over 570,000 people across England and Wales and was looking to improve its digital presence to make it easier for people to find and access their services, and also encourage more participation in events, fundraising, and online donations. There are over 83 independent YMCAs throughout England and Wales. The vision for this website theme is for it to be able to roll out to the local YMCAs.

23 OCTOBER 2025

Element Games

With Dark Horse, Element Games achieved a 44% increase in PPC revenue and a 63% uplift in ROAS year-on-year after strategic optimisation and a smooth migration to GA4. The campaigns now consistently deliver over 12x ROAS and drive a third of total monthly revenue — keeping them ahead during major product launches.

23 OCTOBER 2025

New Care

Following a full technical SEO overhaul, Dark Horse delivered tailored location-level content, refreshed service pages and authoritative Digital PR for New Care. Achieving +24% organic users, +3.65% conversion uplift, 85% keyword growth and a domain rating jump from 18 to 28, turning visibility into revenue.

20 OCTOBER 2025

Evana

Discover how Click achieved over 47% AI Overview coverage for Evana's keywords with a combined SEO and UFC strategy, boosting visibility for heavy period treatment.

17 OCTOBER 2025

Tesco

Our objectives were to increase the organic visibility of the store location pages, and make sure that local SEO was once again a focus for the brand.