28 OCTOBER 2021
A Social Campaign To Reach UK Households
Scooping a prestigious ‘Game of the Year’ award and ‘Best Digital Marketing Campaign Retail’ award, our strategy helped consumers understand the ‘what, who, where and how’ germs spread and why they should start using the product – from the germ's point of view.
The ‘Hidden World of Bacteria’ game led the user to a new household germ hot-spot each day – from a telephone receiver, a chopping board, a high chair
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