3 SEPTEMBER 2021
A new site build for an ultimate user journey
Merlin came to CTI requiring an entirely new website, to improve the user journey and to be able to clearly sell the benefits of their wide offerings. It was vital that their website communicated what’s available, whilst still representing a cohesive brand, across the range of attractions that Merlin represent. Each product and each attraction page was optimised to be clear and intuitive, encouraging purchases by creating a positive user journey. Their key ambitions were to improve customer experience, site performance and engagement; to increase sales; and to create a site optimised for mobile users.
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