UK Best Integrated Marketing Agencies

2025 version - What brand marketers should look for

9 DECEMBER 2025

Well, we’re all counting down now! As 2025 draws to a close, it’s the perfect moment to pause, reflect, and take stock of your resources, partnerships, and support networks. If you’re thinking about agency collaborations for next year, having a clear picture of the landscape can make planning a lot easier.

To help with that, we’ve consolidated and digested the Top 50 integrated agencies in the UK, based on Prolific North’s ranking this year. This recap gives you a handy snapshot of who’s thriving, growing, and delivering across the country, plus a few useful insights as you start thinking about your 2026 marketing strategy

2025 Top 50 Integrated Agencies

Here’s the 2025 ranking at a glance. Think of it as a quick reference map of the agency landscape — who’s established, who’s climbing the ranks, and who’s making waves this year.

Note: The table shows agency names, ranking, and growth indicators. For marketers exploring potential partners, reviewing their recent work and campaigns will provide further context.

Ranking	Previous	Company	Ownership	Location	Headcount	Key clients
1	3	APS Group	Private	Cheadle Heath	661	Magnet Kitchens, Northern Rail, Barclays, Ford
2	2	Havas Lynx	Havas Health Global Network	Manchester	340	Sanofi, GSK, AstraZeneca, UCB, Novo Nordisk
3	6	Drummond Central	Private	Newcastle Upon Tyne	65	bet365, Greggs, Triumph, Dreams, Fentimans
4	-	IMA	An Advantage Smollan Company	Leeds, Manchester	186
5	5	THG Studios	Part of THG Ingenuity	Manchester	195	Disney, Matalan, Avolta, SkyBet, Asda
6	1	McCann Manchester	Interpublic Group	Prestbury, Cheshire	396	Aldi, Royal London, Thornton & Ross, HSL, Matalan
7	25	Ride Shotgun	Private	Leeds	161	Dreams, Homebase (HHGL Limited), HSBC, ASDA, SITA
8	7	MB Advertising & Marketing	MB Group (UK) Ltd	Sheffield	51	Drive, Group 1, Marshall Motor Group, Cambria, Stellantis
9	17	Aire Global	Private	Leeds / Manchester	107	AB InBev, Holland & Barrett, Kellanova, Signify, Unilever
10	12	ArmstrongB2B	Private	Chester	58	Bucher Municipal, Masonite, NSG Group
11	14	Stein IAS	MSQ Partners	Bollington	56	Juniper Networks, Deloitte, Lexmark, Hyland
12	8	Media Agency Group	Private	Manchester	32	Sykes Holiday Cottages, Fiverr, Indeed Flex, Knowsley Safari Park
13	22	Love Creative	Private	Manchester	79	LVMH, Beam Suntory, Haagen-Dazs, Penfolds, Laithwaites
14	19	Propaganda	Private	Leeds	50	GenM, Powersheds, Principle Healthcare, Cloud Nine
15	24	Workhouse	Private	Preston	34	Stax Trade Centres, Crown Paints, Topps Tiles
16	21	Refinery	Private	Manchester	44	Akzonobel, Boost Drinks, Deichmann, Energizer Group, Siemens
17	11	mFuse	WPP	Salford	33	TalkTalk, Virgin Money, Transport for Greater Manchester
18	15	Fox Agency	Private	Leeds	66	PHINIA, SS&C Blue Prism, BearingPoint, OVHcloud
19	16	CreativeRace	Private	Leeds	53	ASDA, Greggs, Northern Rail, Majestic Wines, Irwin Mitchell
20	35	Syn	Private	Leeds	39	Life Fitness / Hammer Strength, Dr. Martens, The North Face, Holland & Barrett
21	New entrant	CNS Media	Private	Chesterfield / Manchester	34	Trade Centre UK, Homefire, The Range, Rowlands Pharmacy,
22	26	Webmart	Private	South Yorkshire	15	East of England Co-op, Benenden Health, Wiltshire Farm Foods
23	4	Jaywing	Public (AIM)	Sheffield	169	HSBC, Euro Car Parts, First Direct, Taylors of Harrogate and ADT
24	23	Ponderosa	Part of the Audience Collective Group	Leeds	56	Hisense, Warner Bros, KCOM, Russell Hobbs, Leeds Bradford Airport
25	20	One Agency	Private	Manchester	44	Footasylum, The Ordinary , Elemis, Best Invest, Swizzels
26	New entrant	Brandon Consultants	Private	Manchester	31	Paulig Group, PizzaExpress, Kimberly-Clark, Ornua Foods & PZ Cussons
27	31	HUB	Private	Leeds	53	CareCo, Kingswood Mobility Group, Smyths Toys, La Redoute
28	49	TBWA\MCR	Private	Manchester	55
29	32	Uniform	Private	Liverpool	45	Primark, Ideal Standard, Amtico, BIG Architects, Canary Wharf Group
30	36	Soap Media	Private	Preston & Manchester	28	Centre of Excellence, Hollywood Bowl, Minerva, Claremont, YorkTest
31	28	FPP	Private	Newcastle and Leeds	48	Rowntrees, Ferrero Rocher, Anchor Foods, Quorn
32	9	Ear to the Ground	Private	Manchester	70	PlayStation, Sony, New Balance, The Coca-Cola Company
33	27	Dinosaur	Private	Manchester	24	Bupa, Silentnight, Pets at Home, The Co-operative Bank, NHS
34	54	Seventy7	Independent Group	Manchester	32	Partylite Trading SA, Shop Direct, M&S, Fiskars UK
35	18	Boutique	Private	Leeds	25	Astonish Cleaning Products, Best Heating, Harvey jones Kitchens
36	40	TrunkBBI	Private	Manchester	73	Greene King, Gallagher Insurance, Auto Trader, GE Healthcare
37	34	Agent Marketing	Private	Liverpool	40	RHA, Electricity North West, EET, Net Zero NW, Microlise
38	48	Fantastic Media	Private	Leeds	24	Skopes Menswear, Thurston Group, Thornton & Ross
39	13	Live & Breathe	Private	Leeds	99	Morrisons, Carlsberg, Epson, Dufry/World Duty Free, Nestle
40	-	STM agency	Private	Manchester	40	Pets at Home (STM), Azlan Logistics (Delineo)
41	New entrant	Excite OOH	Private	Manchester	8	Pizza Express, Monday Haircare, Addison Lee, Fitness First
42	43	Alchemy Media	Private	Harrogate	14	Kavli (Primula), Quickline Telecoms, size?, Jason’s Sourdough
43	53	Lesniak Swann	Private	Stoke-on-Trent	30	Polypipe Building Services, Finning UK and Ireland, TalkTalk Business
44	37	Über Agency	Private	Wakefield	15	Boxt, Netflix, Tombola, Wavin, Chatsworth House
45	44	DS.EMOTION	Private	Leeds	30	Get Living, DTZ Investors, St George, Vastint, Caddick
46	New entrant	Edison Media	Private	Manchester	16	JD Sports, University of Derby, University of Lincoln, Regatta, NHS.
47	47	Bluestorm	Private	Hull	24	Hull City Council, Yorkshire Water, Harrogate Flower Show
48	-	Cornerstone Design & Marketing	Private	Oldham	30
49	46	Zircom	Private	Merseyside	18	Shell, Volvo, GVC, NHS
50	41	Ilk	Private	Leeds	24	Brewdog, Barratt Developments, Visit Leeds, Sport England, ABP

What the rankings reveal

Looking at 2025’s list, a few patterns stand out:

Agencies are scaling up: Total turnover across the Top 50 reached £568 million, up 14% from last year, and teams are growing to meet the demands of more complex, integrated campaigns.
Profit pressures remain: Pre-tax profits dropped 18%, highlighting the challenge of balancing growth with sustainability.
Mid-sized and nimble agencies are rising: New entrants and growing independents, like Edison Media and Ride Shotgun, demonstrate that focus, agility, and creative excellence can quickly elevate an agency in the rankings.

Rankings give a snapshot, but fit, capability, and the quality of work matter just as much as size or reputation.

Insights for brand marketers

So, beyond the numbers, what can we learn as marketers thinking about agency partnerships?

Look at capabilities, not just labels: “Integrated” can mean different things. Some agencies cover creative, media, digital, and production seamlessly; others may have strengths in only a few areas.
Experience counts: Agencies familiar with your sector (or adjacent ones) often bring efficiency, insight, and relevant know-how.
Agility vs scale: Large agencies provide infrastructure and resources; smaller teams offer nimble, personalised service. Each has advantages depending on your goals.
Evidence of delivery: Case studies and campaigns show what agencies can actually do — not just what they promise. This is often the best way to see if an agency’s style, approach, and results align with your brand.

By focusing on these factors, you can use the Top 50 as a starting point to explore potential partners, rather than a definitive “best agency” list.

2025 Trends Worth Noting

A few broader patterns from this year’s Top 50:

Agencies are investing in people, tools, and service breadth, expanding their offerings to handle multi-channel campaigns.
Innovation and adaptability are increasingly important: independent and mid-sized agencies are thriving alongside larger networks by being flexible and outcomes-focused.
Integrated doesn’t always mean identical: checking campaigns and outputs is key to understanding whether an agency truly delivers end-to-end solutions.
Clarity in delivery matters: agencies that demonstrate processes, results, and impact make it easier to plan future collaborations effectively.

These trends are useful to keep in mind as you plan partnerships and campaigns for 2026.

Wrapping Up

2025 has been a dynamic year for integrated marketing agencies. For brand marketers, the key takeaway is simple: look beyond rankings and focus on fit, capability, and work that inspires you.

The Top 50 gives a snapshot of who’s performing well, but the “right” agency is the one that aligns with your goals, ideas, and way of working. Take this moment to reflect on what’s worked this year, what could be improved, and what new possibilities you might explore in 2026.

Here’s wishing all brand marketers a creative, successful, and inspiring new year! May 2026 bring bold campaigns, fresh ideas, and partnerships that help your brand shine.