Content, Copywriting, Creative and Advertising, SEO, Video and Production, Website and UX/UI Design
Drytino may be a relatively new kid on the block when it comes to the outdoor changing robe market, but their steadfast focus on quality, practicality and fashionable products means they’re a brand ready to grow - fast. Several referrals from our previous clients later, and Drytino met HUB. A match made in heaven? The results speak for themselves.
Challenge
Drytino were looking to stand out and find direction in a crowded market. Luckily, the HUB team know a thing or two about helping brands stand out.
They trusted in our long-term strategic approach, reached by taking time to understand the market, Drytino’s current position, and how we could use our integrated offering to elevate them above the competition.
Solution
First up, we had to make sure we really got under the skin of Drytino. Inspirational. Sustainable. Stylish. All the things Drytino believes in.
We held immersion sessions with the team, carried out a thorough audit of their existing website content, and checked out what their competitors were doing. From this, we could start making recommendations for impactful changes – and show Drytino the full power of an integrated agency.
Our content and SEO experts consulted on website strategy. They looked at page layouts and updated copy to ensure the brand’s story shone through, with key messages delivered with the impact they deserved.
Imagery was important too. Competitors such as DryRobe, Superdry and Regatta were leading with strong brand images, and we needed to elevate Drytino to that level. That’s where our creative team come in. Although Drytino’s robes already look great, HUB’s photographers and videographers know a thing or two about giving a glow-up. Having this asset bank meant we could ensure consistency across all platforms and the images appealed to the right audience, in the right way.
Meanwhile, our PPC and paid media teams set to work picking up performance. Communication and clarity with the client were key. We don’t like to just be reactive; we gave the client upfront updates, clear rationale, and improved their knowledge of digital marketing strategies.
Getting integrated into Drytino’s business and identifying trends, patterns, and opportunities gave us the perfect footing. And a strategy that redefined the brand story, elevated it, and found a number of traffic wins helped us take off.
Results
For an online retailer, the one thing everyone wants to see is a rise in traffic. More importantly, traffic that converts.
A 12% increase in website traffic showed that our team was onto something. Just look at the 47% year-on-year growth in revenue between November ’23 and ’24, and you’re looking at happy teams, both at HUB and Drytino. Transactions were also up 56% in that period, making it their best-ever month performance-wise.
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