Inspire and Get Inspired

10 AUGUST 2021

How a dedicated optimisation programme helped Fragrance Direct delight their customers

Learn how Endless Gain and AB Tasty helped FragranceDirect.co.uk improve customer experiences and increase user conversion rates through experimentation and personalisation.

6 AUGUST 2021

Blue Prism - Robotic Process Automation

Blue Prism is a UK multinational software corporation that created pioneering enterprise robotic process automation software to eliminate low-return, high-risk, manual data entry and processing work. They coined the term ‘Robotic Process Automation’, and have developed a software platform that enables the rapid automation of manual, rules based, back office administrative processes, reducing cost and improving accuracy by creating a “digital workforce”. In April 2017 they commissioned Ixis to help them build two portals, one for their customers and the other for their commercial partners.

6 AUGUST 2021

The British Council - Global Digital Transformation

The British Council is the UK’s international organisation for cultural relations and educational opportunities. Digital transformation has been a key priority for the organisation for a number of years in an effort to stay on top of the many challenges and opportunities offered by digitisation. A key part of this has been developing more personalised services around the world and meeting the rising global demand for English. That’s where we came in to help.

5 AUGUST 2021

Reaching New Audiences with Paid Social

Lakeland Leather is the UK’s largest independent leather retailer, selling a selection of coats, handbags, luggage and accessories. The retailer trades online and through its 15 stores across the UK. After seeing great success using our Magento, PPC and Amazon Marketing services, Lakeland Leather were keen to explore how Paid Social could be used to launch their Autumn/Winter collection. New to social media advertising, the brand challenged us to drive as much revenue and transactions as possible from this channel. We set out to demonstrate that Paid Social is a powerful avenue for generating revenue, as well as increasing soft metrics such as impressions and engagement.

5 AUGUST 2021

Standing Out on Amazon

Baie Botanique is a skincare retailer with a powerful botanical skincare range loaded with pure, natural ingredients and a high organic content, whilst keeping preservatives to a minimum. The retailer had an established Shopify ecommerce site, but the brand was also selling on the Amazon marketplace. The retailer approached us to maximise their Amazon sales through optimisation of their current content and completely overhauling their advertising strategy.

5 AUGUST 2021

Excelling Online with PPC & Magento 2

Moda Furnishings is one of the leading rattan garden furniture retailers in the UK. They sell their own range of luxury rattan garden furniture direct to the consumer through multiple channels including their online store and regional showrooms. The retailer has seen significant growth over the past six years since working with us across Magento support and PPC strategy, and with Magento 1 end-of-life approaching, we worked with the team to migrate their existing Magento 1 site over to Magento 2 to maximise their growth potential. The Moda Furnishings team knew that as Magento 1 end-of-life approached, they needed to migrate from their existing Magento 1 site to another platform. With the migration, they knew they needed to improve conversion rate and site speed and these were set as key targets for the project. They needed an enterprise platform with high functionality that would improve the customer experience and maximise the retailer’s high growth, and we worked with the team to migrate to Magento 2 Commerce.