5 AUGUST 2021
Reaching New Audiences with Paid Social
Lakeland Leather is the UK’s largest independent leather retailer, selling a selection of coats, handbags, luggage and accessories. The retailer trades online and through its 15 stores across the UK. After seeing great success using our Magento, PPC and Amazon Marketing services, Lakeland Leather were keen to explore how Paid Social could be used to launch their Autumn/Winter collection. New to social media advertising, the brand challenged us to drive as much revenue and transactions as possible from this channel. We set out to demonstrate that Paid Social is a powerful avenue for generating revenue, as well as increasing soft metrics such as impressions and engagement.
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