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February 20th Agency News Round-Up

In this Agency News Round-Up Omnicom causes shockwaves, Marketing Optimise is right to be optimistic and Digiday paints a picture of a marketing agency sector in transition . Get up to date right here.

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From Pringles' social-first platform to Disney's Manchester takeover, this week marks a major shift toward sensory-driven brand building. We dive into 2026’s "trust premium" and the rise of GEO in an AI-saturated market.

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