From Cadbury’s “All Heroes, No Zeros” and Domino’s bold rebrand, to DFS gamifying shopping with Pinterest, this week’s brand round-up is packed with creativity and culture. Mastercard names a new global CMO, Regatta dials up its autumn campaign, and YouGov reveals the UK’s biggest brand movers. Dive in for the trends, ideas, and moments shaping brands right now.

From AWS chaos taking platforms offline and Pizza Hut shutting 68 UK restaurants, to Manchester Pride entering liquidation — it’s been a turbulent week up North. But there’s light too: LADbible posts soaring revenues, THG rebounds with Google Cloud, and Drummond Central launches a powerhouse global campaign for Triumph.

The brand–agency relationship is evolving fast. Our upcoming Brand x Agency Relationship Index will reveal where trust thrives, where gaps exist, and how AI is reshaping collaboration. Get ready to see the real picture behind the partnerships driving the industry.