How are the UK's leading regulated brands navigating social media in 2026? From the Prolific North roundtable to standout campaigns from Bupa and Barclays, we explore how Finance, Legal, and Healthcare sectors are moving beyond 'playing it safe.' Discover 4 great social campaign examples that balance creative storytelling with strict compliance to build long-term trust.

From a forest takeover at Oxford Circus to ASDA’s Double Denim and Channel 4’s Fountain of Filth, this week proves creativity still captivates. Plus, insights on AI in search and the new social media demographic report give marketers plenty to think about.

In this Agency News Round-Up Omnicom causes shockwaves, Marketing Optimise is right to be optimistic and Digiday paints a picture of a marketing agency sector in transition . Get up to date right here.