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5 February 2026
Brand Intel: The weekly signal | 5th Feb
Is your brand ready for the 2026 Reset? This week, we explore a fascinating split in marketing: while Lego and BIC are winning the human heart with tactile nostalgia, Google and Shopify are quietly rewriting the rules of commerce with the new Universal Commerce Protocol. From ASOS’s 80% AI design win to Threads’ mobile takeover in the UK, 6 signals every brand and agency needs to track right now.
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This week we featured Jaecoo’s massive brand debut, Pot Noodle’s sensory "slurp" creative, and Maltesers’ 90th anniversary. We also dive into Smoking Gun’s new influencer ROI framework and the latest report on the record-breaking growth of the UK advertising market.
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